I wasn’t at all surprised at how strategic I was when it came to the launch. I’ve been to the Anna Dello Russo for H&M launch before so I know how people think, what they aim for and which items will run our first, its all very strategized. Remember, the people that buy this stuff are all fashion savvy individuals or people who buy to sell so there is no room for mistake.

I knew the Wang embossed jumpers would run out first and luckily, I was able to get my hands on a press ticket which allowed all access to a pre-shopping experience laced with the finest cocktails and canapés that I came to realise like myself, no one cared about. I had no time for any cocktails or no damn canapé I had a plan and it was to retrieve all the highly coveted items just in case I would be unable to the next day.

I may or may not have grabbed a sports bra out of another lady’s hand and ran to the till point without looking back but that’s not the point. I had a plan and no one was going to get in my way. 5 bags of garments that weighed the size a small delinquent child along with pearls of sweat filled with guilt (and I don’t sweat so you know this was serious) running down my face I made my way to the train station feeling fulfilled and ready to conquer another day of shopping.

Mind you, the Londoners on the TFL had no time for me, or my fancy pants H&M bags. One gentleman kindly kicked my bag out of the way as it committed the sin of venturing down the left hand side of the escalator (for those who don’t know, if you visit to London NEVER stand on the left on the escalator. People will draw your blood. You simply stand on the right and walk down the left. Don’t say I don’t do nothing for y’all) and really I don’t blame him. The sizes of my bags were brazen, obnoxious and quite frankly immoral.

The next day was like the first day x100000. I got to H&M at 6 am (bear in mind the store opened at 9). I took the day off prior so my friend and I waltzed up to the entrance of H&M only to find 30+ people in the queue. Some people were sharing stories that they started queuing from the night before, some discussing the ins and outs of the shopping event and some looking like actual death.

We were all given 10 minute time slots to shop and a wrist brand that represented so. Then we were told that the mens collection had no queue and it was first come first serve which explains why my friend and I nearly fell down the escalator when the doors were opened and grabbed jumpers from innocent staff as they walked out of the stock room.

All in all I got what I wanted and a little advice for you all, be prepared. Shopping online won’t get you anywhere because the website always crashes and if you want it, plan for it like I did.